When a potential customer meets your profile on social networks,
the first impression they have about your brand is what they see written on
your profile.
What should your social profile
include on each platform?
Now let's see what you need to
include creating a brilliant biography in your profile for the main social
networks.
You're social
profile on Instagram
Instagram is the most visual
platform and the one that has been stomping in recent months.
If you know how Instagram works
you will know that you have a space for the 150-character biography.
Your brand must have created
an Instagram profile for companies.
Oddly enough, there are still some
brands with personal Instagram profiles, missing the advantages that the
professional profile offers in this network.
All the elements of your Instagram the biography have to be completed and optimized Buy Instagram Followers to
get the most likes and followers for your profile.
On Instagram, you must take great
care of aesthetics, use relevant hashtags for your brand, and emoji’s to
communicate or express something in a fun way.
Show users why they should follow
your brand, highlighting your personality and instructing your audience to take
action (on the CTA).
You're social
profile on Twitter
As a business owner, the main use of
Twitter is to grow your online community and direct them to a web page or as a
customer service channel.
1. Your profile for this social network
consists of:
2. Your name, which is your identifier
and can have up to 15 characters.
3. Your name on social networks that
helps people find your brand easily.
4. Your header photo that visually
represents your business or you can also use it to highlight promotions, events,
or any news you want to highlight about your business.
In the example, Aula CM takes
advantage of the header of his Twitter profile to highlight the star product of
his training, the master in digital marketing.
The profile photo will be shown in
addition to the biography, in every tweet you post.
For your biography on Twitter, you
have a space of 160 characters to attract your audience and captivate them.
Your pinned tweet is the first tweet
that people will always see when they visit your profile.
You can take advantage of this tweet
to put the last article on your blog or to promote an event you have organized.
If your workers have a twitter
account and use it for professional purposes, the ideal is that they include
the profile of your company in their biography.
Your social
profile on Facebook
On Facebook you have two areas to
put the description of your company; one longer and one shorter with a
limit of 155 characters.
In the brief biography of your
Facebook profile, take the opportunity to include what differentiates you from
your competition.
In the longer description space, you
can dig deeper into your business by adding relevant keywords that your audience identifies with.
Also, in the long description, you
must add the links to the other social profiles that you have.
Invest your time in completing all
the sections of your profile with the relevant information that you want to
disclose to your company.
Share your value proposition and add
a call to action in your bio for your audience to take a specific action.
Notice how the page of the digital
marketing agency, Elogia, makes use of the “services” section, discovering one
by one with a representative image and with its corporate color.
Your social
profile on LinkedIn
LinkedIn is the most professional social network of all, where B2B companies are mainly.
Being a professional network, you
have to pay close attention to the tone with which you publish your biography,
as well as your publications.
It is a fantastic showcase where you
can present your product or service and offer it through your biography.
Although you have space to describe
your company, try to synthesize with the most relevant information (remember
that people scan the information).
Users can search for companies using
keywords on LinkedIn.
So be sure to include those words
that are most relevant to your industry and that describe your brand.
conclusion
Your profile on social networks is
the first point of contact with your client, so spend time creating it
according to your marketing strategy for each platform.
When people read your profile they will decide
whether or not they want to go deeper into it.
It is a door to your social profile
that will make users want or not enter it, so try to make it optimized,
attractive, human, and honest.
Check the biographies of your
profile on Social Media Marketing periodically so
that they are always up to date and always show your branding and the message
you want to convey at all times.
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