You will first need to understand the different statistics available to you.
With over 300 million active users worldwide, Instagram
Stories are a great way to start a conversation with subscribers and generate
new sales.
However, to create a winning strategy in using your Stories,
you will need to have a clear vision of how you will measure your performance.
So how do you know what is working and what is not working
well?
Throughout this article, I will explain everything you need
to know about Instagram Stories statistics, what each metric means and how you
can use this data to improve your strategy.
Understanding the different statistics of Instagram Stories
Regularly monitoring your Instagram Stories statistics is
key to understanding your audience, optimizing your
Instagram profiles, and assessing
your overall performance.
Similar to the statistics of classic publications, these can
be found by clicking on the "Statistics" button accessible on your
profile
The condition to have access to this option is to pass to
the professional profile Instagram. Once you arrive on the statistics
screen, click on the "Content" tab then click on "See all"
in the "Stories" section.
You will then get many statistics that will allow you to
measure the success (or failure) of your Instagram Stories.
I explain to you in the next part what all the metrics
offered by Instagram Stories correspond to.
What is the difference between reach and impressions in Instagram Stories?
Reach and impressions will help you understand how big your audience is, but what is the difference between these two metrics?
The reach corresponds to the number of unique views of your
Story while the impressions correspond to the number of views of your
Story. This means that a Story can get more Instagram Followers and also unique people reached.
If you notice that your reach is declining as the days go
by, you may have to rethink your content strategy. Do not be afraid to
perform multiple tests thanks to the different functionalities of the
application and in particular the stickers.
Instagram stories: how to know the completion rate of your content?
Instagram Stories statistics also give you data on how
viewers are consuming your content, Buy Instagram
Followers UK allowing you to get crucial
information about the people interacting with your profile.
If you observe the statistics of a single slide in your The story, you will see a list of metrics including:
- Return
- next
- Next story
- Surrender
This type of engagement data concerning Instagram Stories is
very interesting to detect the content that has worked best.
Return
The “Return” data corresponds to the number of times a spectator has clicked on the left side of their screen to review the previous Story.
This can be a good sign to detect content that is working
well.
When a viewer goes back, it can mean that they think your
content is worth reviewing or that they have captured their attention when
scrolling through publications quickly.
next
The “Next” data corresponds to the number of times a spectator has clicked on the right side of his screen to go to the next
publication in the queue.
Because many users click very quickly when browsing
Instagram Stories, the "Back", "Next Story" and
"Abandoned" data are better indicators for judging the performance of
your content.
Next story and Abandons
The “Next Story” data corresponds to the number of people
who chose to switch to the Story from a different account than yours while the
“Abandons” data corresponds to the number of people who left the “Stories” the functionality of their application when consumption of your content.
Although these two metrics are close, dropouts still have a
less negative connotation. For example, if someone abandons your Story, it
may just mean that they wanted to move on, maybe consume classic posts or quit
the Instagram app. On the other hand, the “Next story” clearly informs you
of people who are not interested in your content and who are eager to pass on
to someone else. This can help you determine the ideal length of posts
within your Stories.
If you see significant numbers for these two data in
general, it is time to rethink your content strategy.
How to measure engagement with Instagram Stories statistics?
Instagram Stories statistics will also allow you to track
the different interactions generated by your posts.
Responses
Similar to interactions on photos/videos in classic posts,
responses are the number of times someone has directly responded to a post in
your Story. However, unlike comments, these responses appear in your
private mailbox and are not public.
See more
In 2017, Instagram rolled out a feature allowing holders of
professional accounts of more than 10,000 subscribers to be able to add
clickable links in their Stories.
If you use this type of traffic generation tool, measuring
the number of times viewers go to the link is a good way to find out what
appeals to your subscribers the most.
Measure the performance of stickers & hashtags
Statistics from Instagram Stories allow you to know the
number of clicks on stickers, which simplifies the method of detecting those
that works well. This will make sense when you add geolocation stickers for
example.
About hashtags, Instagram recently carried out
an update allowing us to reference all the Stories by keyword. This,
therefore, means that Internet users who do not know your account can stumble
upon your content provided they have good practices in hashtags. It
can, therefore, be very interesting to add hashtags to your Stories, as you
most certainly already do on your classic publications.
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